Match IQ links mobile advertising IDs to hashed email addresses and hashed phone numbers, and delivers those linkages into your clean room or S3 bucket. Match your customer data, extend your reach and build out your own graph, without sending your customer lists to us.
Cookies are going, mobile IDs reset and most first-party data is keyed on an email address or a phone number that ad platforms can’t see. Without a reliable link between them, customer lists match poorly and audiences shrink.
CRM lists keyed on email or phone match only part of the way to the devices you can actually reach.
Advertising IDs change and devices get replaced. A graph keyed on one identifier loses the person when it does.
Your security and privacy teams want customer data kept in your own environment, not uploaded to a vendor.
PathIQ links mobile advertising IDs to SHA-256 hashed email addresses and hashed phone numbers, with IP and timestamp signals, under contract with mobile operators and data partners.
We deliver the linkages for the markets you license into your clean room or S3 bucket. Matching runs on your side, so your customer data doesn’t need to leave it.
Join the graph to your own data, reach your customers on the advertising IDs your platforms use, and keep the link current with monthly refreshes.
Match client first-party data to reachable devices and carry it across campaigns and markets, inside the clean rooms you already use.
Turn a customer list keyed on email or phone into audiences you can activate and measure, without handing the list to a vendor.
Strengthen your own identity graph with operator-backed linkages. PathIQ already maintains identity graphs for DSPs and ad platforms.
Most identity providers key on an advertising ID or an email address, not both. PathIQ links mobile advertising IDs to hashed phone numbers and hashed emails, so a profile holds across an ad-ID reset and matches the identifier you already have.
Monthly unique mobile advertising IDs across our Match IQ markets, linked to hashed emails and phones where we have them.
Phone-to-device links come from mobile operators and data partners under contract, not from guesswork alone.
Delivered to your clean room or S3 bucket, so your security model and access controls stay in charge.
License the markets you need. Volumes vary by market and month; ask us for current figures for yours.
Email addresses and phone numbers are delivered as SHA-256 hashes, not in plain text.
Every data source confirms under contract that it has a valid legal basis to share data with us, including for licensing to customers.
Customers license linkages under contract with purpose limits and restrictions on onward transfer. See our Privacy Notice.
Tell us your markets, your environment (clean room or S3) and what you want to match. We’ll set up a test on your side.