Audience Logic — Global Audience Intelligence

The data layer
behind smarter
decisions.

Audience Logic, powered by PathIQ, delivers 2B+ verified audience profiles across 35 markets — purchase intent, location, telco, demographic, behavioural, and identity signals in a single stack.

✓ GDPR compliant✓ Consent-based35 markets852 segmentsMonthly refresh

2B+Audience records

35Countries

852Segments

6Data types

Request a data sample →Explore the data

What we offer

The complete data stack — People, Place, Purchase

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Purchase Data

Retail, e-commerce and card transaction signals with merchant categories

📍

Geographic

POI visits, GPS pings, home and work location derivation

📱

Telco

Carrier, device type, network and connectivity signals

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Intent

App install, browser behaviour and search intent signals

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Demographic

Age, gender, income, household composition and lifestyle attributes

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ID Graph

MAID, IDFA, GAID, email hash and phone hash linkage

Monthly verified MAID volumes across 35 markets. Data refreshed monthly with deduplication applied.

Transaction-level purchase intent data (TID) — verified high-frequency buyers across 11 core markets. 90-day rolling window.

Combined data availability by country. MAID coverage spans 35 markets; TID purchase data available in 11 markets.

Country	MAID Volume	Purchase (TID)	Geographic	Telco	Demographic	ID Graph

Core schema fields available across PathIQ data products. Fields vary by market and data type.

Field	Type	Feed	Description
user_id	STRING	All	Primary user/device identifier such as IDFA, GAID, Xandr ID, TTD ID, or similar source identifier.
device_id	STRING	All	Unique device identifier associated with the device.
email_hash	STRING	Identity graph	SHA-256 hash of a normalized email address.
phone_hash	STRING	Identity graph	SHA-256 hash of a mobile phone number.
timestamp	TIMESTAMP	App / purchase / geo	Generic event timestamp.
latitude	NUMERIC	Geo location	Latitude of the device or event location.
longitude	NUMERIC	Geo location	Longitude of the device or event location.
consent_string	STRING	All	Privacy and consent string.
brand	STRING	Purchase/commerce	Brand associated with browsing or purchase.
category_taxonomy	STRING	Purchase/commerce	Normalized taxonomy/category path for the purchase event.

Search across 852 segments. Filter by category or keyword.

Platform Activation

Ready in your DSP, today.

Audience Logic segments are available across leading demand-side and supply-side platforms. Find the segment ID, then activate in your preferred buying environment.