The data layer
behind smarter
decisions.
Audience IQ, powered by PathIQ, delivers 2B+ verified audience profiles across 34 markets — purchase intent, location, telco, demographic, behavioural, and identity signals in a single stack.
The complete data stack — People, Place, Purchase
Monthly verified MAID volumes across 34 markets. Data refreshed monthly with deduplication applied.
Aggregated purchase intent data (TID) — high-frequency buyer segments built from aggregated credit card and transaction signals across 11 core markets. 90-day rolling window.
Combined data availability by country. MAID coverage spans 34 markets; TID purchase data available in 11 markets.
| Country | MAID Volume | Purchase (TID) | Geographic | Telco | Demographic | ID Graph |
|---|
Core schema fields available across PathIQ data products. Fields vary by market and data type.
| Field | Type | Feed | Description |
|---|---|---|---|
| user_id | STRING | All | Primary user/device identifier such as IDFA, GAID, Xandr ID, TTD ID, or similar source identifier. |
| device_id | STRING | All | Unique device identifier associated with the device. |
| email_hash | STRING | Identity graph | SHA-256 hash of a normalized email address. |
| phone_hash | STRING | Identity graph | SHA-256 hash of a mobile phone number. |
| timestamp | TIMESTAMP | All | Date the record or segment membership was last updated. |
| postcode | STRING | Geo location | Postcode / zip code of the device's approximate location. No latitude or longitude is provided. |
| consent_string | STRING | All | Privacy and consent string. |
| brand | STRING | Purchase/commerce | Brand of aggregated browsing or purchase interest. |
| category_taxonomy | STRING | Purchase/commerce | Normalized taxonomy/category path of the aggregated purchase interest. |
Search across 837 segments. Filter by category or keyword.
Ready in your DSP, today.
Audience IQ segments are available across leading demand-side and supply-side platforms. Find the segment ID, then activate in your preferred buying environment.
The Trade Desk
PubMatic
Index Exchange
Meta
TikTok
OpenX
MagniteMore platforms available on request
Ready to activate
your audience?
Our data team will walk you through coverage, pricing, and integration options. Most clients are live within 5 business days.