One data layer. Four products.

Own the data.
Own the platform.
Own the outcome.

PathIQ turns 2B+ consent-native identity records across 35+ markets into products for advertising, intelligence, fintech risk, and white-label media monetization.

✓ GDPR / PDPA compliant ✓ Consent-based 2B+ records 35+ markets 4 revenue lines
2B+Identity records
35+Markets
852Segments
90+SSP integrations
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The platform

One identity asset, monetized four ways.

PathIQ builds the data asset once, then activates it through licensing, self-serve insight reports, real-time risk APIs, and white-label advertising infrastructure.

Data licensing

Audience Logic

Global audience intelligence and activation for agencies, brands, DSPs, and platforms.

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Market intelligence

Insights IQ

AI-generated audience and market reports built from real shopping-intent data in minutes.

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Identity risk API

Trust IQ

Telco-verified identity, device, location, and risk intelligence for fintechs and lenders.

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White-label media

PathIQ Platform

AI-powered advertising in 3 clicks, deployed under partner brands with PathIQ backend.

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One consented record

Every product starts with the same privacy-safe identity asset.

A hashed, opt-in record can power targeting, market sizing, risk verification, and white-label ad delivery without exposing raw PII.

Demographic
Geographic
Purchase
Telco
Intent
ID Graph
Audience LogicHer hashed ID joins a CPG look-alike audience an agency activates in-flight.2.3x CPA uplift proof point
Insights IQAggregated into a segment profile a brand can size and understand in minutes.Self-serve reports
Trust IQA lender verifies active SIM, device, and geo signals for risk decisions.Sub-100ms API
PathIQ PlatformA telco serves relevant offers through its own branded ad platform.Take-rate monetization
Data moat

Defensible because it is sourced, consent-native, and durable.

Sourced, not scraped

First-party records generated through carrier-direct telco relationships and permissioned publisher or app SDK supply.

Compliance-native

Opt-in collection designed for GDPR, PDPA, APAC, and Middle East regulatory expectations from day one.

Refreshing monthly

Carrier-verified identity is observed, not inferred, and remains useful as cookies and mobile identifiers decay.

Get started

Ready to build on PathIQ?

Talk to us about data licensing, audience reports, risk APIs, or white-label ad platform deployment.

✓ Data sample✓ Product walkthrough
Email PathIQsupport@path-iq.ai
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