Market insight reports
from real intent data.
AI-generated audience and market reports built from real shopping-intent data — in minutes, not weeks. Built for agencies and consumer brands of all sizes.
Audience and market reports in minutes, not weeks.
Insights IQ turns PathIQ's shopping-intent, location, and identity graph into planning-ready reports for agencies and consumer brands.
Audience Profile
Top segment affinities, spending breadth, premium indexing, and high-value audience characteristics.
Behavioural Insights
Purchase occasions, basket composition, online/offline channel behaviour, and category affinities.
Geo Targeting
Postcode-level priority clusters and live-work-play zones for media planning and retail activation.
Planning & Activation
Media, retailer, and creative recommendations shaped into action-ready planning outputs.
Deck-ready insight reports for planning teams.
Insights IQ packages audience definition, purchase behaviour, geo opportunity, and activation recommendations into client-ready reports.
Audience report coverFIFA campaign insights
Purchase behaviour deep diveRetailer, basket, and occasion analysisReady to size your market?
Use Insights IQ to profile audiences, identify priority geographies, and turn real intent data into planning recommendations.